Building a product like Besk taught us more than we expected. From obsessing over typography systems to getting feedback from real users, these are the 5 biggest things we’d tell ourselves if we had to do it all over again.

In a crowded digital world, clarity is power. At Besk, we believe every pixel should earn its place. In this post, we explore how intentional design choices lead to better user outcomes — and how we apply that principle to every project we touch.

Understand your audience's preferences and pain points through research. Tailor your messaging to resonate with them, making your brand more approachable.

Think of your brand as a person. Is it friendly or authoritative? List adjectives that describe your brand to guide your communication tone & create a tone of voice document with examples of appropriate language and styles to avoid. Share it with your team for consistency across all content.